SEO Strategy

1. Objective

• To increase organic search traffic, improve search engine rankings for key terms related to football stats, and enhance user engagement.

2. Keyword Strategy

• Identification of primary and secondary keywords related to football statistics, player profiles, live scores, and match analysis.
• Regular review and update of keyword strategy based on search trends and analytics data.

3. Content Optimization

• Ensuring all website content is optimized for targeted keywords, including titles, meta descriptions, headers, and body content.
• Implementation of schema markup for structured data to enhance search engine visibility.

4. Technical SEO

• Ensuring the website is mobile-friendly and passes Google’s mobile-friendly test.
• Optimizing site speed through compression, caching, and optimized image sizes.
• Secure website with HTTPS and ensure all URLs are SEO-friendly.

5. Link Building

• Developing a link-building strategy to gain high-quality backlinks from reputable sites in the sports and football niche.
• Engaging in community discussions, guest blogging, and partnerships for link acquisition.

6. Monitoring and Reporting

• Regular monitoring of SEO performance using tools like Google Analytics and Google Search Console.
• Monthly reporting on rankings, traffic, engagement metrics, and adjustments to the SEO strategy as needed.